Web Analytics: Conversion Metrics and Recommended References

Conversion Metrics

In the world of Web Analytics, it is necessary to identify the various processes of measurement, tracking and activity recognition that a site accumulates. The number of page views, the time a visitor spends on a site, the keywords that takes a user to a website, the pointers why a user decides to abandon a page are all important in Web Analytics. All these, you can determine through the help of several tools on conversion measurement.
In addition, we are referring you to the resources below, which can assist you in selecting the right web metrics for analysis to improve your website and marketing campaign performance.

Recommended References

Web Analytics Association
Since 2005, WAA has been an ideal Web Analytics group to turn to. It can practically provide you with everything that is related to Web Analytics. From efficient Web Analytics tools to a formal training course, WAA has something for you to take advantage of. For a reasonable professional membership fee, you can avail of products and services for a whole year.

TheDrillingDownProject
A compilation of articles, devices, services and strategies that you can take advantage in order to improve your revenue and control your data. A monthly newsletter on ROI Marketing is available for subscription.

ConversionRater
This provides help in various aspects of Web Analytics. It provides sound suggestions on what tools to utilize in order to make your conversion rates improve. It also comes with supporting articles and sufficient resources that can broaden your know-how on Web analytics.

Web Analytics Demystified
LGS can provide you with a sample for free or an eBook version.

MarketingNPV
MarketingNPV is a website armed with know-how on ROI measurement and marketing improvement strategies. It comes with free and sophisticated analytic tools available for download. All you need it to register and you can access tons of helpful materials that can help you with your Web Analytics concerns. Registration on MarketingNPV is free.

Web Analytics Forum
This forum aims to gather people who are pretty much into web analytics. It allows web analytics experts to exchange thoughts and views and help the green apples on their way to web analytics greatness. Joining this intelligently moderated forum is a must for every web analytics enthusiast.

Emetrics Summit
Issues on:

are the topics that are being tapped in this annual summit in various cities like Munich, London and Santa Barbara. Becoming a part of this summit is a dream come true to any aspiring expert and already experts on Web Analytics.